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Thursday, 09 October 2014 02:00

Corporate social responsability

The corporate social responsibility plays a role of increasing importance in the global economy and sustainable development. It is a tool to defend the solidarity, cohesion and equality of opportunity. Here are the rules in Europe.

Corporate social responsibility (CSR), or corporate social responsibility is a concept difficult to define.

At the European level is associated with voluntary integration of environmental and social concerns in production and business activities of enterprises and in their relationships with the different classes of stakeholders, as it is mentioned in the Green Paper of the European Commission in 2001.

The CSR plays a very important role in European politics as it offers a significant contribution to the achievement of a strategic objective that was set by the Lisbon European Council of 2000: making Europe the knowledge-based economy and the most competitive and dynamic world.

This new approach, in a socially responsible manner, the main issues of social and environmental fits into a broader context involving the moments of major international organizations such as the Global Compact of the United Nations, the Organization guidelines for economic Cooperation and Development to which Europe adapts.

This concept leads companies to go beyond the simple legal aspects and regulations to be observed. It is a constant and continuous commitment to invest in human capital, the environment and relations with stakeholders.

Many companies, in fact, promote the concept to their employees so that behavior is not only limited to the corporate environment, but is also a way of life to spread.

In recent years it has detected an increased focus on socially responsible companies by consumers.

Today's consumers are more informed and attentive to their consumption, not only want to buy products that are safe but also know that they have been manufactured in a socially responsible.

Business investment is concentrated in the area of ​​social and environmental protection, and this is a good indication for a good internal and external management.

Therefore, the practice socially responsible inaugurates a new way of reconciling social development with improved competitiveness.

In an increasingly global economy in which firms have different locations and different production sites in the world, the CSR must also go outside Europe.

The European Commission has set several objectives, including the inclusion of disadvantaged groups in the labor market, lifelong learning, improving public health, innovation meets social and environmental problems, pollution control, the 'more informed use of natural resources, respect for the values ​​and standards in the field of human rights, environment and labor, especially in developing countries and, ultimately, poverty reduction.

In order that these objectives are achieved, the Commission proposes initiatives that are based on the synergy and collaboration between the actors involved. In particular, promote collaboration between European and national institutions for the use of all available instruments both national and regional, supports multi-stakeholder initiatives involving non-governmental organizations and the social partners at sectoral level; inform SMEs on CSR with specific programs tailored to their business.

Further initiatives are aimed at consumers shopping for you to carry more aware.

In addition, we propose constant research to fully understand the contribution of CSR to social, environmental and economic factors and which hinder their development and effectiveness.

Companies that decide to marry the creed of CSR are companies that want to enhance their practices and invest in their future, in the belief that this will lead to a significant market opportunity: this is the reason why CSR should not be seen simply as optional but as a tool for growth.

A socially responsible behavior contributes, in fact, not only to create reputation but also to support the image of a company, with significant impact in terms of profit.

 
The European Union has approved the following communications on the subject:
Green Paper on corporate social responsibility  

Promote corporate social responsibility  

Corporate Social Responsibility: A business contribution to sustainable development  

Action Plan for consumption, production and industry sustainable 

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